Relationship marketing re-imagined : marketing's inevitable shift from exchanges to value cocreating relationships /
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| Hlavní autoři: | , , |
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| Médium: | Elektronický zdroj E-kniha |
| Jazyk: | angličtina |
| Vydáno: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2016.
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| Vydání: | First edition. |
| Edice: | Marketing strategy collection.
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| Témata: | |
| On-line přístup: | An electronic book accessible through the World Wide Web; click to view |
| Tagy: |
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Obsah:
- 1. Introduction
- 2. What is relationship marketing?
- 3. B2B relationship marketing
- 4. B2C relationship marketing
- 5. Internal relationship marketing
- 6. Building brand equity through relationship marketing
- 7. Customer relationship management analytics
- 8. Future of relationship marketing
- Notes
- References
- Index.