Service excellence : creating customer experiences that build relationships /
Service has a unique ability to create experiences that build profitable relationships with customers. Based on a service-centered perspective, this book analyzes the challenges of creating excellent customer experiences, including the management of technology and new media. It describes how custome...
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2016.
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| Edition: | First edition. |
| Series: | Marketing strategy collection.
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| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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