Service excellence : creating customer experiences that build relationships /

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Bibliographic Details
Main Author:	Bolton, Ruth N. (Ruth Nancy) (Author)
Format:	Electronic eBook
Language:	English
Published:	New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2016.
Edition:	First edition.
Series:	Marketing strategy collection.
Subjects:	Customer services. big data business analytics cocreation customer equity customer experience customer journey customer lifetime value customer retention design digital media innovation loyalty relationship satisfaction service
Online Access:	An electronic book accessible through the World Wide Web; click to view
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Holdings details from Law School: Open Shelves
Call Number:	HF5415.5.B66 2016
Barcode BK0106714	Available Place a Hold