Service excellence : creating customer experiences that build relationships /

Service excellence : creating customer experiences that build relationships /

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Service has a unique ability to create experiences that build profitable relationships with customers. Based on a service-centered perspective, this book analyzes the challenges of creating excellent customer experiences, including the management of technology and new media. It describes how custome...

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Bibliographic Details
Main Author: Bolton, Ruth N. (Ruth Nancy) (Author)
Format: Electronic eBook
Language:English
Published: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2016.
Edition:First edition.
Series:Marketing strategy collection.
Subjects:
Customer services.
big data
business analytics
cocreation
customer equity
customer experience
customer journey
customer lifetime value
customer retention
design
digital media
innovation
loyalty
relationship
satisfaction
service
Online Access:An electronic book accessible through the World Wide Web; click to view
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An electronic book accessible through the World Wide Web; click to view

Nairobi Campus: Open Shelves

Holdings details from Nairobi Campus: Open Shelves
Call Number: HF5415.5.B66 2016
Barcode BK0106711 Available Place a Hold
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Barcode BK0106715 Available Place a Hold

Law School: Open Shelves

Holdings details from Law School: Open Shelves
Call Number: HF5415.5.B66 2016
Barcode BK0106714 Available Place a Hold

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