Service excellence : creating customer experiences that build relationships /

Service excellence : creating customer experiences that build relationships /

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Service has a unique ability to create experiences that build profitable relationships with customers. Based on a service-centered perspective, this book analyzes the challenges of creating excellent customer experiences, including the management of technology and new media. It describes how custome...

Disgrifiad llawn

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awdur: Bolton, Ruth N. (Ruth Nancy) (Awdur)
Fformat: Electronig eLyfr
Iaith:English
Cyhoeddwyd: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2016.
Rhifyn:First edition.
Cyfres:Marketing strategy collection.
Pynciau:
Customer services.
big data
business analytics
cocreation
customer equity
customer experience
customer journey
customer lifetime value
customer retention
design
digital media
innovation
loyalty
relationship
satisfaction
service
Mynediad Ar-lein:An electronic book accessible through the World Wide Web; click to view
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Rhyngrwyd

An electronic book accessible through the World Wide Web; click to view

Nairobi Campus: Open Shelves

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Law School: Open Shelves

Manylion daliadau o Law School: Open Shelves
Rhif Galw: HF5415.5.B66 2016
Cod Bar BK0106714 Ar gael Gwneud Cais

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