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Service excellence : creating customer experiences that build relationships /

Sparad:
Huvudupphov: Bolton, Ruth N. (Ruth Nancy) (Författare, medförfattare)
Materialtyp: Elektronisk E-bok
Språk:engelska
Utgiven: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2016.
Upplaga:First edition.
Serie:Marketing strategy collection.
Ämnen:
Customer services.
big data
business analytics
cocreation
customer equity
customer experience
customer journey
customer lifetime value
customer retention
design
digital media
innovation
loyalty
relationship
satisfaction
service
Länkar:An electronic book accessible through the World Wide Web; click to view
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An electronic book accessible through the World Wide Web; click to view

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