Relationship marketing re-imagined : marketing's inevitable shift from exchanges to value cocreating relationships /
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| Main Authors: | , , |
|---|---|
| 格式: | 电子 电子书 |
| 语言: | 英语 |
| 出版: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2016.
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| 版: | First edition. |
| 丛编: | Marketing strategy collection.
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| 主题: | |
| 在线阅读: | An electronic book accessible through the World Wide Web; click to view |
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书本目录:
- 1. Introduction
- 2. What is relationship marketing?
- 3. B2B relationship marketing
- 4. B2C relationship marketing
- 5. Internal relationship marketing
- 6. Building brand equity through relationship marketing
- 7. Customer relationship management analytics
- 8. Future of relationship marketing
- Notes
- References
- Index.