Brand advocates turning enthusiastic customers into a powerful marketing force /

"Brand advocates are your most loyal, passionate, and engaged customers. These enthusiastic customers don't just buy your products--they sell your products for you. Brand advocates tweet, blog, and Yelp about you; they praise you with five-star reviews on Amazon and TripAdvisor; they talk you up in...

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Détails bibliographiques

Auteur principal:	Fuggetta, Rob
Collectivité auteur:	ebrary, Inc
Format:	Électronique eBook
Langue:	anglais
Publié:	Hoboken, N.J. : Wiley, 2012.
Sujets:	Relationship marketing. Customer loyalty. Word-of-mouth advertising. Branding (Marketing) Electronic books.
Accès en ligne:	An electronic book accessible through the World Wide Web; click to view
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