Brand advocates turning enthusiastic customers into a powerful marketing force /

"Brand advocates are your most loyal, passionate, and engaged customers. These enthusiastic customers don't just buy your products--they sell your products for you. Brand advocates tweet, blog, and Yelp about you; they praise you with five-star reviews on Amazon and TripAdvisor; they talk you up in...

Полное описание

Библиографические подробности

Главный автор:	Fuggetta, Rob
Соавтор:	ebrary, Inc
Формат:	Электронный ресурс eКнига
Язык:	английский
Опубликовано:	Hoboken, N.J. : Wiley, 2012.
Предметы:	Relationship marketing. Customer loyalty. Word-of-mouth advertising. Branding (Marketing) Electronic books.
Online-ссылка:	An electronic book accessible through the World Wide Web; click to view
Метки:	Добавить метку Нет меток, Требуется 1-ая метка записи!