Relationship marketing re-imagined : marketing's inevitable shift from exchanges to value cocreating relationships /
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| Principais autores: | , , |
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| Formato: | Recurso Eletrônico livro eletrônico |
| Idioma: | inglês |
| Publicado em: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2016.
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| Edição: | First edition. |
| coleção: | Marketing strategy collection.
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| Assuntos: | |
| Acesso em linha: | An electronic book accessible through the World Wide Web; click to view |
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Sumário:
- 1. Introduction
- 2. What is relationship marketing?
- 3. B2B relationship marketing
- 4. B2C relationship marketing
- 5. Internal relationship marketing
- 6. Building brand equity through relationship marketing
- 7. Customer relationship management analytics
- 8. Future of relationship marketing
- Notes
- References
- Index.