Relationship marketing re-imagined : marketing's inevitable shift from exchanges to value cocreating relationships /
Сохранить в:
| Главные авторы: | , , |
|---|---|
| Формат: | Электронный ресурс eКнига |
| Язык: | английский |
| Опубликовано: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2016.
|
| Редактирование: | First edition. |
| Серии: | Marketing strategy collection.
|
| Предметы: | |
| Online-ссылка: | An electronic book accessible through the World Wide Web; click to view |
| Метки: |
Добавить метку
Нет меток, Требуется 1-ая метка записи!
|
Оглавление:
- 1. Introduction
- 2. What is relationship marketing?
- 3. B2B relationship marketing
- 4. B2C relationship marketing
- 5. Internal relationship marketing
- 6. Building brand equity through relationship marketing
- 7. Customer relationship management analytics
- 8. Future of relationship marketing
- Notes
- References
- Index.