Relationship marketing re-imagined : marketing's inevitable shift from exchanges to value cocreating relationships /

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Detaylı Bibliyografya
Asıl Yazarlar:	Malhotra, Naresh K. (Yazar), Uslay, Can, 1973- (Yazar), Bayraktar, Ahmet (Yazar)
Materyal Türü:	Elektronik Ekitap
Dil:	İngilizce
Baskı/Yayın Bilgisi:	New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2016.
Edisyon:	First edition.
Seri Bilgileri:	Marketing strategy collection.
Konular:	Relationship marketing. B2B relationships B2C relationships customer lifetime value customer loyalty customer relationship management customer satisfaction electronic relationship marketing internal marketing loyalty and rewards programs mindful relationship marketing relationship marketing value cocreation
Online Erişim:	An electronic book accessible through the World Wide Web; click to view
Etiketler:	Etiketle Etiket eklenmemiş, İlk siz ekleyin!

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