Dynamic customer strategy : today's CRM /

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Detalles Bibliográficos
Autor principal:	Tanner, John F. (Autor)
Formato:	Electrónico eBook
Lenguaje:	inglés
Publicado:	New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2014.
Edición:	First edition.
Colección:	2013 digital library. Marketing strategy collection.
Materias:	Customer relations > Management. big data customer relationship management customer strategy omnichannel marketing, multichannel marketing shopper journey path to purchase attribution modeling dynamic customer strategy integrated marketing management marketing automation
Acceso en línea:	An electronic book accessible through the World Wide Web; click to view
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