Dynamic customer strategy : today's CRM /
में बचाया:
| मुख्य लेखक: | |
|---|---|
| स्वरूप: | इलेक्ट्रोनिक ई-पुस्तक |
| भाषा: | अंग्रेज़ी |
| प्रकाशित: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2014.
|
| संस्करण: | First edition. |
| श्रृंखला: | 2013 digital library.
Marketing strategy collection. |
| विषय: | |
| ऑनलाइन पहुंच: | An electronic book accessible through the World Wide Web; click to view |
| टैग: |
कोई टैग नहीं, इस रिकॉर्ड को टैग करने वाले पहले व्यक्ति बनें!
|
विषय - सूची:
- 1. Big data and dynamic customer strategy
- 2. The elements of dynamic customer strategy
- 3. Making sense of big data
- 4. Operationalizing strategy
- 5. Acquiring big (and little) data
- 6. Analytics for the rest of us
- 7. Turning models into customers
- 8. Of metrics and models
- 9. Making the case for big data solutions
- 10. Customer culture
- Notes
- References
- Index.