Relationship marketing re-imagined : marketing's inevitable shift from exchanges to value cocreating relationships /
Enregistré dans:
| Auteurs principaux: | , , |
|---|---|
| Format: | Électronique eBook |
| Langue: | anglais |
| Publié: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2016.
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| Édition: | First edition. |
| Collection: | Marketing strategy collection.
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| Sujets: | |
| Accès en ligne: | An electronic book accessible through the World Wide Web; click to view |
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Table des matières:
- 1. Introduction
- 2. What is relationship marketing?
- 3. B2B relationship marketing
- 4. B2C relationship marketing
- 5. Internal relationship marketing
- 6. Building brand equity through relationship marketing
- 7. Customer relationship management analytics
- 8. Future of relationship marketing
- Notes
- References
- Index.