Strategic brand management : building, measuring, and managing brand equity /
Tallennettuna:
| Päätekijä: | |
|---|---|
| Aineistotyyppi: | Kirja |
| Kieli: | englanti |
| Julkaistu: |
Upper Saddle River, NJ :
Pearson/Prentice Hall,
c2008.
|
| Painos: | 3rd ed. |
| Aiheet: | |
| Linkit: | Table of contents only |
| Tagit: |
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|
Samankaltaisia teoksia: Strategic brand management :
- Strategic brand management : building, measuring, and managing brand equity /
- Connective branding building brand equity in a demanding world /
- Connective branding building brand equity in a demanding world /
- The business of brands
- The business of brands
- Integrated branding becoming brand-driven through companywide action /