Strategic brand management : building, measuring, and managing brand equity /
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| Autor principal: | |
|---|---|
| Formato: | Livro |
| Idioma: | inglês |
| Publicado em: |
Upper Saddle River, NJ :
Pearson/Prentice Hall,
c2008.
|
| Edição: | 3rd ed. |
| Assuntos: | |
| Acesso em linha: | Table of contents only |
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