Designing brand identity an essential guide for the whole branding team /

"A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition o...

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Bibliographic Details

Main Author:	Wheeler, Alina
Corporate Author:	ebrary, Inc
Format:	Electronic eBook
Language:	English
Published:	Hoboken, N.J. : John Wiley & Sons, Inc., 2013.
Edition:	4th ed.
Subjects:	Brand name products. Branding (Marketing) Trademarks > Design. Advertising > Brand name products. Electronic books.
Online Access:	An electronic book accessible through the World Wide Web; click to view
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