Designing brand identity an essential guide for the whole branding team /

"A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition o...

Descripció completa

Dades bibliogràfiques

Autor principal:	Wheeler, Alina
Autor corporatiu:	ebrary, Inc
Format:	Electrònic eBook
Idioma:	anglès
Publicat:	Hoboken, N.J. : John Wiley & Sons, Inc., 2013.
Edició:	4th ed.
Matèries:	Brand name products. Branding (Marketing) Trademarks > Design. Advertising > Brand name products. Electronic books.
Accés en línia:	An electronic book accessible through the World Wide Web; click to view
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!