Designing brand identity an essential guide for the whole branding team /

"A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition o...

Ausführliche Beschreibung

Bibliographische Detailangaben

1. Verfasser:	Wheeler, Alina
Körperschaft:	ebrary, Inc
Format:	Elektronisch E-Book
Sprache:	Englisch
Veröffentlicht:	Hoboken, N.J. : John Wiley & Sons, Inc., 2013.
Ausgabe:	4th ed.
Schlagworte:	Brand name products. Branding (Marketing) Trademarks > Design. Advertising > Brand name products. Electronic books.
Online-Zugang:	An electronic book accessible through the World Wide Web; click to view
Tags:	Tag hinzufügen Keine Tags, Fügen Sie das erste Tag hinzu!