Designing brand identity an essential guide for the whole branding team /

"A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition o...

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Autore principale:	Wheeler, Alina
Ente Autore:	ebrary, Inc
Natura:	Elettronico eBook
Lingua:	inglese
Pubblicazione:	Hoboken, N.J. : John Wiley & Sons, Inc., 2013.
Edizione:	4th ed.
Soggetti:	Brand name products. Branding (Marketing) Trademarks > Design. Advertising > Brand name products. Electronic books.
Accesso online:	An electronic book accessible through the World Wide Web; click to view
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