Connective branding building brand equity in a demanding world /

Lignende værker

• Brand stretch why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /
  af: Taylor, David, 1964-
  Udgivet: (2004)
• The business of brands
  af: Miller, Jon, 1971-
  Udgivet: (2004)
• Designing brand identity an essential guide for the whole branding team /
  af: Wheeler, Alina
  Udgivet: (2013)
• Methods for assessing brand value a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model /
  af: J., Tatiana Soto
  Udgivet: (2008)
• Strategic brand management : building, measuring, and managing brand equity /
  af: Keller, Kevin Lane, 1956-
  Udgivet: (2008)