Connective branding building brand equity in a demanding world /

類似資料

• Methods for assessing brand value a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model /
  著者:: J., Tatiana Soto
  出版事項: (2008)
• Brands and branding
  出版事項: (2003)
• Brand stretch why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /
  著者:: Taylor, David, 1964-
  出版事項: (2004)
• Brandscendence three essential elements of enduring brands /
  著者:: Clark, Kevin A.
  出版事項: (2004)
• The business of brands
  著者:: Miller, Jon, 1971-
  出版事項: (2004)