Connective branding building brand equity in a demanding world /

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Bibliographic Details
Main Author:	Fisher-Buttinger, Claudia
Corporate Author:	ebrary, Inc
Other Authors:	Vallaster, Christine, 1971-
Format:	Electronic eBook
Language:	English
Published:	Hoboken, NJ : Wiley, c2008.
Subjects:	Brand name products > Management. Brand name products > Valuation > Management. Branding (Marketing) Corporate image. Electronic books.
Online Access:	An electronic book accessible through the World Wide Web; click to view
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