Connective branding building brand equity in a demanding world /
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| Main Author: | |
|---|---|
| Corporate Author: | |
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken, NJ :
Wiley,
c2008.
|
| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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| 005 | 20171002060422.0 | ||
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| 007 | cr cn||||||||| | ||
| 008 | 080911s2008 njua sb 001 0 eng d | ||
| 010 | |z 2008040265 | ||
| 020 | |z 9780470512401 | ||
| 035 | |a (CaPaEBR)ebr10381057 | ||
| 035 | |a (OCoLC)649476979 | ||
| 040 | |a CaPaEBR |c CaPaEBR | ||
| 050 | 1 | 4 | |a HD69.B7 |b F57 2008eb |
| 082 | 0 | 4 | |a 658.8/27 |2 22 |
| 100 | 1 | |a Fisher-Buttinger, Claudia. | |
| 245 | 1 | 0 | |a Connective branding |h [electronic resource] : |b building brand equity in a demanding world / |c Claudia Fisher-Buttinger and Christine Vallaster. |
| 260 | |a Hoboken, NJ : |b Wiley, |c c2008. | ||
| 300 | |a xxi, 358 p. : |b ill. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 533 | |a Electronic reproduction. |b Palo Alto, Calif. : |c ebrary, |d 2010. |n Available via World Wide Web. |n Access may be limited to ebrary affiliated libraries. | ||
| 650 | 0 | |a Brand name products |x Management. | |
| 650 | 0 | |a Brand name products |x Valuation |x Management. | |
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 0 | |a Corporate image. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 700 | 1 | |a Vallaster, Christine, |d 1971- | |
| 710 | 2 | |a ebrary, Inc. | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=10381057 |z An electronic book accessible through the World Wide Web; click to view |
| 908 | |a 170314 | ||
| 942 | 0 | 0 | |c EB |
| 999 | |c 109532 |d 109532 | ||