Brand stretch why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /

समान संसाधन

• Brands and branding
  प्रकाशित: (2003)
• Brandscendence three essential elements of enduring brands /
  द्वारा: Clark, Kevin A.
  प्रकाशित: (2004)
• Connective branding building brand equity in a demanding world /
  द्वारा: Fisher-Buttinger, Claudia
  प्रकाशित: (2008)
• The business of brands
  द्वारा: Miller, Jon, 1971-
  प्रकाशित: (2004)
• The brand gym a practical workout to gain and retain brand leadership /
  द्वारा: Taylor, David, 1964-
  प्रकाशित: (2010)