Brand stretch why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /
Saved in:
| Main Author: | |
|---|---|
| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Chichester, England ; Hoboken, NJ :
J. Wiley,
c2004.
|
| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
| Tags: |
No Tags, Be the first to tag this record!
|
Similar Items: Brand stretch
- Connective branding building brand equity in a demanding world /
- The business of brands
- The brand gym a practical workout to gain and retain brand leadership /
- Designing brand identity an essential guide for the whole branding team /
- Integrated branding becoming brand-driven through companywide action /
- Brands and branding