Integrated branding becoming brand-driven through companywide action /

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Bibliographic Details
Main Author:	LePla, F. Joseph, 1955-
Corporate Author:	ebrary, Inc
Other Authors:	Parker, Lynn M., 1956-
Format:	Electronic eBook
Language:	English
Published:	Westport, Conn. : Quorum, 1999.
Subjects:	Brand name products > Management. Electronic books.
Online Access:	An electronic book accessible through the World Wide Web; click to view
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