LePla, F. J., & Parker, L. M. (1999). Integrated branding: Becoming brand-driven through companywide action. Quorum.
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Chicago Style (17th ed.) Citation
LePla, F. Joseph, and Lynn M. Parker. Integrated Branding: Becoming Brand-driven Through Companywide Action. Westport, Conn.: Quorum, 1999.
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MLA (9th ed.) Citation
LePla, F. Joseph, and Lynn M. Parker. Integrated Branding: Becoming Brand-driven Through Companywide Action. Quorum, 1999.
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