LePla, F. J., & Parker, L. M. (1999). Integrated branding: Becoming brand-driven through companywide action. Quorum.
Citace podle Chicago (17th ed.)LePla, F. Joseph, a Lynn M. Parker. Integrated Branding: Becoming Brand-driven Through Companywide Action. Westport, Conn.: Quorum, 1999.
Citace podle MLA (9th ed.)LePla, F. Joseph, a Lynn M. Parker. Integrated Branding: Becoming Brand-driven Through Companywide Action. Quorum, 1999.
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