Integrated branding becoming brand-driven through companywide action /
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| Main Author: | |
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| Corporate Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Westport, Conn. :
Quorum,
1999.
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| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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| Physical Description: | xiv, 299 p. : ill. |
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| Bibliography: | Includes bibliographical references (p. [285]-287) and index. |