Integrated branding becoming brand-driven through companywide action /
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| Main Author: | |
|---|---|
| Corporate Author: | |
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Westport, Conn. :
Quorum,
1999.
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| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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| 005 | 20171002053040.0 | ||
| 006 | m u | ||
| 007 | cr cn||||||||| | ||
| 008 | 990105s1999 ctua sb 001 0 eng | ||
| 010 | |z 99010385 | ||
| 020 | |z 1567202381 (alk. paper) | ||
| 035 | |a (CaPaEBR)ebr5004823 | ||
| 035 | |a (OCoLC)228040035 | ||
| 040 | |a CaPaEBR |c CaPaEBR | ||
| 050 | 1 | 4 | |a HD69.B7 |b L47 1999eb |
| 082 | 0 | 4 | |a 658.8/27 |2 21 |
| 100 | 1 | |a LePla, F. Joseph, |d 1955- | |
| 245 | 1 | 0 | |a Integrated branding |h [electronic resource] : |b becoming brand-driven through companywide action / |c F. Joseph LePla, Lynn M. Parker. |
| 260 | |a Westport, Conn. : |b Quorum, |c 1999. | ||
| 300 | |a xiv, 299 p. : |b ill. | ||
| 504 | |a Includes bibliographical references (p. [285]-287) and index. | ||
| 533 | |a Electronic reproduction. |b Palo Alto, Calif. : |c ebrary, |d 2013. |n Available via World Wide Web. |n Access may be limited to ebrary affiliated libraries. | ||
| 650 | 0 | |a Brand name products |x Management. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 700 | 1 | |a Parker, Lynn M., |d 1956- | |
| 710 | 2 | |a ebrary, Inc. | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=5004823 |z An electronic book accessible through the World Wide Web; click to view |
| 908 | |a 170314 | ||
| 942 | 0 | 0 | |c EB |
| 999 | |c 52076 |d 52076 | ||