Brand relevance making competitors irrelevant /
"Substantial market trends and transformational innovations are creating markets and making others irrelevant. The result is a major threat for nearly every business and a significant opportunity for a few. This book will be the first marketing strategy book to develop and leverage the concept of br...
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| Format: | Elektroniczne E-book |
| Język: | angielski |
| Wydane: |
San Francisco, Calif. :
Jossey-Bass,
c2011.
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| Wydanie: | 1st ed. |
| Seria: | Jossey-Bass business & management series.
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| Hasła przedmiotowe: | |
| Dostęp online: | An electronic book accessible through the World Wide Web; click to view |
| Etykiety: |
Nie ma etykietki, Dołącz pierwszą etykiete!
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