Three threats to brand relevance strategies that work /

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Bibliographic Details
Main Author:	Aaker, David
Corporate Author:	ebrary, Inc
Format:	Electronic eBook
Language:	English
Published:	San Francisco : Jossey-Bass, 2013.
Edition:	1st ed.
Series:	Jossey-Bass short format series
Subjects:	Brand name products. Branding (Marketing) Technological innovations. Electronic books.
Online Access:	An electronic book accessible through the World Wide Web; click to view
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