Brand relevance making competitors irrelevant /
"Substantial market trends and transformational innovations are creating markets and making others irrelevant. The result is a major threat for nearly every business and a significant opportunity for a few. This book will be the first marketing strategy book to develop and leverage the concept of br...
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| 主要作者: | |
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| 企业作者: | |
| 格式: | 电子 电子书 |
| 语言: | 英语 |
| 出版: |
San Francisco, Calif. :
Jossey-Bass,
c2011.
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| 版: | 1st ed. |
| 丛编: | Jossey-Bass business & management series.
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| 主题: | |
| 在线阅读: | An electronic book accessible through the World Wide Web; click to view |
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