Designing brand identity an essential guide for the whole branding team /

"A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edit...

Full description

Bibliographic Details

Main Author:	Wheeler, Alina
Corporate Author:	ebrary, Inc
Format:	Electronic eBook
Language:	English
Published:	Hoboken, N.J. : John Wiley & Sons, Inc., 2013.
Edition:	4th ed.
Subjects:	Brand name products. Branding (Marketing) Trademarks > Design. Advertising > Brand name products. Electronic books.
Online Access:	An electronic book accessible through the World Wide Web; click to view
Tags:	Add Tag No Tags, Be the first to tag this record!