The brand gym a practical workout to gain and retain brand leadership /
"This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the template of the original version, the book consists of a programme of eight "Work...
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| Autor principal: | |
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| Autor Corporativo: | |
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| Formato: | Recurso Electrónico livro electrónico |
| Idioma: | inglês |
| Publicado em: |
Chichester, U.K. :
Wiley,
2010.
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| Edição: | 2nd ed. |
| Assuntos: | |
| Acesso em linha: | An electronic book accessible through the World Wide Web; click to view |
| Tags: |
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