Strategic brand management : building, measuring, and managing brand equity /

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Bibliographic Details
Main Author: Keller, Kevin Lane, 1956-
Format: Book
Language:English
Published: Upper Saddle River, NJ : Pearson/Prentice Hall, c2008.
Edition:3rd ed.
Subjects:
Online Access:Table of contents only
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Athi-River Campus: Open Shelves

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Nairobi Campus: Open Shelves

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