Strategic brand management : building, measuring, and managing brand equity /

Lignende værker

• Connective branding building brand equity in a demanding world /
  af: Fisher-Buttinger, Claudia
  Udgivet: (2008)
• The business of brands
  af: Miller, Jon, 1971-
  Udgivet: (2004)
• Integrated branding becoming brand-driven through companywide action /
  af: LePla, F. Joseph, 1955-
  Udgivet: (1999)
• The brand gym a practical workout to gain and retain brand leadership /
  af: Taylor, David, 1964-
  Udgivet: (2010)
• Brand stretch why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /
  af: Taylor, David, 1964-
  Udgivet: (2004)