Style de citation APA (7e éd.)
Keller, K. L. (2008). Strategic brand management: Building, measuring, and managing brand equity (3rd ed.). Pearson/Prentice Hall.
Style de citation Chicago (17e éd.)
Keller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 3rd ed. Upper Saddle River, NJ: Pearson/Prentice Hall, 2008.
Style de citation MLA (9e éd.)
Keller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 3rd ed. Pearson/Prentice Hall, 2008.
Attention : ces citations peuvent ne pas être correctes à 100%.