APA-referens (7:e uppl.)
Keller, K. L. (2008). Strategic brand management: Building, measuring, and managing brand equity (3rd ed.). Pearson/Prentice Hall.
Chicago-referens (17:e uppl.)
Keller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 3rd ed. Upper Saddle River, NJ: Pearson/Prentice Hall, 2008.
MLA-referens (9:e uppl.)
Keller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 3rd ed. Pearson/Prentice Hall, 2008.
Varning: dessa hänvisningar är inte alltid fullständigt riktiga.