Strategic brand management : building, measuring, and managing brand equity /
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, NJ :
Pearson/Prentice Hall,
c2008.
|
| Edition: | 3rd ed. |
| Subjects: | |
| Online Access: | Table of contents only |
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MARC
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| 100 | 1 | |a Keller, Kevin Lane, |d 1956-. | |
| 245 | 1 | 0 | |a Strategic brand management : |b building, measuring, and managing brand equity / |c Kevin Lane Keller. |
| 250 | |a 3rd ed. | ||
| 260 | |a Upper Saddle River, NJ : |b Pearson/Prentice Hall, |c c2008. | ||
| 300 | |a xxi, 692 p. : |b col. ill. ; |c 27 cm. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 541 | |a Longman |c Purchase |d Nov. 2008 | ||
| 650 | 0 | |a Brand name products |x Management. | |
| 787 | 1 | 8 | |m GC. |
| 856 | 4 | 1 | |3 Table of contents only |u http://www.loc.gov/catdir/toc/ecip079/2007003552.html |
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