Brand stretch why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /

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Bibliographic Details
Main Author:	Taylor, David, 1964-
Corporate Author:	ebrary, Inc
Format:	Electronic eBook
Language:	English
Published:	Chichester, England ; Hoboken, NJ : J. Wiley, c2004.
Subjects:	Brand name products > Management. Branding (Marketing) Brand name products > Valuation > Management. Product management. Electronic books.
Online Access:	An electronic book accessible through the World Wide Web; click to view
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