Brand stretch why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /
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| Main Author: | |
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| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Chichester, England ; Hoboken, NJ :
J. Wiley,
c2004.
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| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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| Physical Description: | ix, 162 p. : ill. |
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| Bibliography: | Includes bibliographical references (p. [151]-153) and index. |