Defending the brand aggressive strategies for protecting your brand in the online arena /

Saved in:

Bibliographic Details
Main Author:	Murray, Brian H., 1968-
Corporate Author:	ebrary, Inc
Format:	Electronic eBook
Language:	English
Published:	New York : American Management Association, c2004.
Subjects:	Brand name products. Trademark infringement. Electronic commerce. Product management. Electronic books.
Online Access:	An electronic book accessible through the World Wide Web; click to view
Tags:	Add Tag No Tags, Be the first to tag this record!

Internet