Murray, B. H. (2004). Defending the brand: Aggressive strategies for protecting your brand in the online arena. American Management Association.
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Chicago Style (17th ed.) Citation
Murray, Brian H. Defending the Brand: Aggressive Strategies for Protecting Your Brand in the Online Arena. New York: American Management Association, 2004.
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MLA (9th ed.) Citation
Murray, Brian H. Defending the Brand: Aggressive Strategies for Protecting Your Brand in the Online Arena. American Management Association, 2004.
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