Planning and managing public relations campaigns : a strategic approach /

"Getting a public relations campaign or program off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully updated fourth edition of Planning and Managing Public Relations Campaigns provides a revised and m...

Ausführliche Beschreibung

Bibliographische Detailangaben

1. Verfasser:	Gregory, Anne, 1953- (Verfasst von)
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	London ; Philadelphia : 2015.
Ausgabe:	Fourth edition.
Schriftenreihe:	PR in practice
Schlagworte:	Public relations > Management. Public relations > Great Britain. BUSINESS & ECONOMICS / Public Relations. BUSINESS & ECONOMICS / Advertising & Promotion. BUSINESS & ECONOMICS / Marketing / General.
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