Planning and managing public relations campaigns : a strategic approach /

"Getting a public relations campaign or program off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully updated fourth edition of Planning and Managing Public Relations Campaigns provides a revised...

Full description

Bibliographic Details

Main Author:	Gregory, Anne, 1953- (Author)
Format:	Book
Language:	English
Published:	London ; Philadelphia : 2015.
Edition:	Fourth edition.
Series:	PR in practice
Subjects:	Public relations > Management. Public relations > Great Britain. BUSINESS & ECONOMICS / Public Relations. BUSINESS & ECONOMICS / Advertising & Promotion. BUSINESS & ECONOMICS / Marketing / General.
Tags:	Add Tag No Tags, Be the first to tag this record!