Planning and managing public relations campaigns : a strategic approach /

"Getting a public relations campaign or program off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully updated fourth edition of Planning and Managing Public Relations Campaigns provides a revised...

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Bibliographic Details
Main Author: Gregory, Anne, 1953- (Author)
Format: Book
Language:English
Published: London ; Philadelphia : 2015.
Edition:Fourth edition.
Series:PR in practice
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Athi-River Campus: Open Shelves

Holdings details from Athi-River Campus: Open Shelves
Call Number: HD59.G68 2015
Barcode BK0105893 Available Place a Hold
Barcode BK0105894 Available Place a Hold
Barcode BK0105895 Available Place a Hold

Nairobi Campus: Open Shelves

Holdings details from Nairobi Campus: Open Shelves
Call Number: HD59.G68 2015
Barcode BK0105896 Available Place a Hold
Barcode BK0105897 Available Place a Hold