Planning and managing public relations campaigns : a strategic approach /

"Getting a public relations campaign or program off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully updated fourth edition of Planning and Managing Public Relations Campaigns provides a revised...

Cur síos iomlán

Sonraí bibleagrafaíochta

Príomhchruthaitheoir:	Gregory, Anne, 1953- (Údar)
Formáid:	LEABHAR
Teanga:	Béarla
Foilsithe / Cruthaithe:	London ; Philadelphia : 2015.
Eagrán:	Fourth edition.
Sraith:	PR in practice
Ábhair:	Public relations > Management. Public relations > Great Britain. BUSINESS & ECONOMICS / Public Relations. BUSINESS & ECONOMICS / Advertising & Promotion. BUSINESS & ECONOMICS / Marketing / General.
Clibeanna:	Cuir clib leis Níl clibeanna ann, Bí ar an gcéad duine le clib a chur leis an taifead seo!