Planning and managing public relations campaigns : a strategic approach /

"Getting a public relations campaign or program off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully updated fourth edition of Planning and Managing Public Relations Campaigns provides a revised...

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Bibliografiske detaljer

Hovedforfatter:	Gregory, Anne, 1953- (Author)
Format:	Bog
Sprog:	engelsk
Udgivet:	London ; Philadelphia : 2015.
Udgivelse:	Fourth edition.
Serier:	PR in practice
Fag:	Public relations > Management. Public relations > Great Britain. BUSINESS & ECONOMICS / Public Relations. BUSINESS & ECONOMICS / Advertising & Promotion. BUSINESS & ECONOMICS / Marketing / General.
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