Planning and managing public relations campaigns : a strategic approach /

"Getting a public relations campaign or program off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully updated fourth edition of Planning and Managing Public Relations Campaigns provides a revised...

詳細記述

書誌詳細

第一著者:	Gregory, Anne, 1953- (著者)
フォーマット:	図書
言語:	英語
出版事項:	London ; Philadelphia : 2015.
版:	Fourth edition.
シリーズ:	PR in practice
主題:	Public relations > Management. Public relations > Great Britain. BUSINESS & ECONOMICS / Public Relations. BUSINESS & ECONOMICS / Advertising & Promotion. BUSINESS & ECONOMICS / Marketing / General.
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