Planning and managing public relations campaigns : a strategic approach /

"Getting a public relations campaign or program off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully updated fourth edition of Planning and Managing Public Relations Campaigns provides a revised...

Description complète

Détails bibliographiques

Auteur principal:	Gregory, Anne, 1953- (Auteur)
Format:	Livre
Langue:	anglais
Publié:	London ; Philadelphia : 2015.
Édition:	Fourth edition.
Collection:	PR in practice
Sujets:	Public relations > Management. Public relations > Great Britain. BUSINESS & ECONOMICS / Public Relations. BUSINESS & ECONOMICS / Advertising & Promotion. BUSINESS & ECONOMICS / Marketing / General.
Tags:	Ajouter un tag Pas de tags, Soyez le premier à ajouter un tag!