Planning and managing public relations campaigns : a strategic approach /
"Getting a public relations campaign or program off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully updated fourth edition of Planning and Managing Public Relations Campaigns provides a revised and m...
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London ;
Philadelphia :
2015.
|
| Edition: | Fourth edition. |
| Series: | PR in practice
|
| Subjects: | |
| Tags: |
No Tags, Be the first to tag this record!
|
Similar Items: Planning and managing public relations campaigns :
- The PR masterclass : how to develop a public relations strategy that works! /
- Marketing public relations : a marketer's approach to public relations and social media /
- On deadline : managing media relations /
- Public relations : the profession and the practice /
- The executive guide to corporate events & business entertaining how to choose and use corporate functions to increase brand awareness, develop new business, nurture customer loyalty and drive growth /
- The AMA handbook of public relations