Planning and managing public relations campaigns : a strategic approach /

"Getting a public relations campaign or program off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully updated fourth edition of Planning and Managing Public Relations Campaigns provides a revised...

पूर्ण विवरण

ग्रंथसूची विवरण

मुख्य लेखक:	Gregory, Anne, 1953- (लेखक)
स्वरूप:	पुस्तक
भाषा:	अंग्रेज़ी
प्रकाशित:	London ; Philadelphia : 2015.
संस्करण:	Fourth edition.
श्रृंखला:	PR in practice
विषय:	Public relations > Management. Public relations > Great Britain. BUSINESS & ECONOMICS / Public Relations. BUSINESS & ECONOMICS / Advertising & Promotion. BUSINESS & ECONOMICS / Marketing / General.
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