Planning and managing public relations campaigns : a strategic approach /

"Getting a public relations campaign or program off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully updated fourth edition of Planning and Managing Public Relations Campaigns provides a revised...

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Detalles Bibliográficos

Autor principal:	Gregory, Anne, 1953- (Autor)
Formato:	Libro
Lenguaje:	inglés
Publicado:	London ; Philadelphia : 2015.
Edición:	Fourth edition.
Colección:	PR in practice
Materias:	Public relations > Management. Public relations > Great Britain. BUSINESS & ECONOMICS / Public Relations. BUSINESS & ECONOMICS / Advertising & Promotion. BUSINESS & ECONOMICS / Marketing / General.
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