Planning and managing public relations campaigns : a strategic approach /
"Getting a public relations campaign or program off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully updated fourth edition of Planning and Managing Public Relations Campaigns provides a revised...
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| Autor Principal: | |
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| Formato: | Libro |
| Idioma: | inglés |
| Publicado: |
London ;
Philadelphia :
2015.
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| Edición: | Fourth edition. |
| Series: | PR in practice
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| Subjects: | |
| Tags: |
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Athi-River Campus: Open Shelves
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Nairobi Campus: Open Shelves
| Número de Clasificación: |
HD59.G68 2015 |
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