Planning and managing public relations campaigns : a strategic approach /

"Getting a public relations campaign or program off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully updated fourth edition of Planning and Managing Public Relations Campaigns provides a revised...

Szczegółowa specyfikacja

Opis bibliograficzny

1. autor:	Gregory, Anne, 1953- (Autor)
Format:	Książka
Język:	angielski
Wydane:	London ; Philadelphia : 2015.
Wydanie:	Fourth edition.
Seria:	PR in practice
Hasła przedmiotowe:	Public relations > Management. Public relations > Great Britain. BUSINESS & ECONOMICS / Public Relations. BUSINESS & ECONOMICS / Advertising & Promotion. BUSINESS & ECONOMICS / Marketing / General.
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