Planning and managing public relations campaigns : a strategic approach /

"Getting a public relations campaign or program off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully updated fourth edition of Planning and Managing Public Relations Campaigns provides a revised...

ver descrição completa

Detalhes bibliográficos

Autor principal:	Gregory, Anne, 1953- (Author)
Formato:	Livro
Idioma:	inglês
Publicado em:	London ; Philadelphia : 2015.
Edição:	Fourth edition.
Colecção:	PR in practice
Assuntos:	Public relations > Management. Public relations > Great Britain. BUSINESS & ECONOMICS / Public Relations. BUSINESS & ECONOMICS / Advertising & Promotion. BUSINESS & ECONOMICS / Marketing / General.
Tags:	Adicionar Tag Sem tags, seja o primeiro a adicionar uma tag!