Planning and managing public relations campaigns : a strategic approach /

"Getting a public relations campaign or program off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully updated fourth edition of Planning and Managing Public Relations Campaigns provides a revised...

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Dettagli Bibliografici

Autore principale:	Gregory, Anne, 1953- (Autore)
Natura:	Libro
Lingua:	inglese
Pubblicazione:	London ; Philadelphia : 2015.
Edizione:	Fourth edition.
Serie:	PR in practice
Soggetti:	Public relations > Management. Public relations > Great Britain. BUSINESS & ECONOMICS / Public Relations. BUSINESS & ECONOMICS / Advertising & Promotion. BUSINESS & ECONOMICS / Marketing / General.
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