Planning and managing public relations campaigns : a strategic approach /

"Getting a public relations campaign or program off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully updated fourth edition of Planning and Managing Public Relations Campaigns provides a revised...

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Bibliografske podrobnosti

Glavni avtor:	Gregory, Anne, 1953- (Author)
Format:	Knjiga
Jezik:	angleščina
Izdano:	London ; Philadelphia : 2015.
Izdaja:	Fourth edition.
Serija:	PR in practice
Teme:	Public relations > Management. Public relations > Great Britain. BUSINESS & ECONOMICS / Public Relations. BUSINESS & ECONOMICS / Advertising & Promotion. BUSINESS & ECONOMICS / Marketing / General.
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