Advertising media planning : a brand management approach /

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Bibliographische Detailangaben
1. Verfasser:	Kelley, Larry D.
Weitere Verfasser:	Jugenheimer, Donald W., Sheehan, Kim Bartel
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	New York : Routledge, 2015.
Ausgabe:	4th ed.
Schlagworte:	Advertising media planning. Brand name products. Marketing.
Tags:	Tag hinzufügen Keine Tags, Fügen Sie das erste Tag hinzu!

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