Advertising media planning : a brand management approach /
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Main Author: | |
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Other Authors: | |
Format: | Book |
Language: | English |
Published: |
New York :
Routledge,
2015.
|
Edition: | 4th ed. |
Subjects: | |
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245 | |a Advertising media planning : |b a brand management approach / |c Larry D. Kelly. | ||
250 | |a 4th ed. | ||
260 | |a New York : |b Routledge, |c 2015. | ||
300 | |a viii, 351 p ; |c cm. | ||
650 | |a Advertising media planning. | ||
650 | |a Brand name products. | ||
650 | |a Marketing. | ||
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