Kelley, L. D., & Jugenheimer, D. W. (2015). Advertising media planning: A brand management approach (4th ed.). Routledge.
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Chicago Style (17th ed.) Citation
Kelley, Larry D., and Donald W. Jugenheimer. Advertising Media Planning: A Brand Management Approach. 4th ed. New York: Routledge, 2015.
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MLA (9th ed.) Citation
Kelley, Larry D., and Donald W. Jugenheimer. Advertising Media Planning: A Brand Management Approach. 4th ed. Routledge, 2015.
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Warning: These citations may not always be 100% accurate.